Why do people seem to want to believe in something that, even on initial review, seems unbelievable at best? We see it all the time in the media. It’s first propagated online, somehow picked up by the media, and then it seems all hell breaks loose until it’s discovered what we’ve been told is completely false. Yet, even after the actual facts have come out, there are still those that will deny those obvious facts. How is it that media are fooled so often and then have to later offer a correction, or come back and just give a non-apology, apology?