I was watching television the other evening. Of course, a commercial break began I there was an advertisement from a heating and air conditioning business to have the AC unit checked out before the full brunt of summer arrived (in Arizona, you want to know whatever you use, central air or an evaporative cooler) will work through the summer. I took down the number and thought I might give them a call. The price they stated appeared reasonable ($50). A while later, during the same program, at another commercial break, there was another advertisement from a different company – an obvious Christian company based on the elaborate design I could see on their vans. The cost for the service I mentioned was the same.

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